Building on the Legacy

As a designer, I had the privilege of working on the Building on the Legacy project, a key initiative to brand a new athletic facility at my school. My role was to develop and execute a visual identity that captured both the spirit of the building and its significance to the community. One of my proudest contributions to this project was the creation of the large "ILS" letters that became a central branding element. These letters not only served as a striking visual focal point but also quickly became an iconic spot for students to gather, particularly for graduation photos. The design helped foster a sense of connection and pride within the student body, while also offering a dynamic, social media-friendly backdrop that encouraged engagement.

 

The success of this project was rooted in my ability to design something that was not just visually appealing but also meaningful to the people who interacted with it. It’s a prime example of how thoughtful branding can transform a space into something more than just a building—it can become a landmark, a point of pride, and a visual touchstone for a community.